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About THIB

Trusted since 1996.

Tong Hin became TH Insurance Brokers. The people-first approach, the independence and the habit of remembering your renewals before you do all came with it.

Registered Insurance Broker (Direct Insurance), Monetary Authority of Singapore · MAS Financial Institutions Directory

Our story
1996Tong Hin, Singapore

Since 1996, Tong Hin has been a trusted name in insurance. That legacy continues today as TH Insurance Brokers, where clients always come first.

We focus on unbiased advice, competitive coverage and quality service that protects what matters most. We don't just sell insurance. We build enduring relationships founded on trust, integrity and reliability, backed by consistent results and continuous innovation.

Our vision

To be the trusted partner that guides clients through risk, empowering individuals and businesses to stay protected, resilient and confident in every challenge.

Our mission

To protect and give peace of mind to our clients by delivering tailored insurance solutions and proactive risk guidance, so they can focus on growing their businesses and building secure futures.

i.

Protection

We safeguard what matters most with trusted coverage tailored to every individual and business.

ii.

Peace of mind

We assure through clear advice and dependable service.

iii.

Proactive partnership

We anticipate risks, identify opportunities, and help clients stay prepared for what's next.

iv.

People-first

We put people at the heart of everything we do: our clients, our partners, and our team.

Leadership

The people behind every policy.

Eileen Goh
Eileen GohChief Executive Officer

With more than 15 years in the insurance industry, Eileen leads THIB with a forward-looking vision and a deep commitment to client trust. She oversees strategy and operations, ensuring every client receives personalised, reliable protection.

Joyce Chua
Joyce ChuaFounder

Since 1992, Joyce has been a driving force in the industry, first establishing Tong Hin and later transforming it into TH Insurance Brokers. Her dedication to protecting clients' interests defines the company's people-first approach today.

Esabel Goh
Esabel GohSenior Manager, Client Relationships

With a background in counselling and business development, Esabel believes real protection begins with understanding the people behind every policy, combining empathy and expertise to create meaningful solutions.

"We don't just sell insurance. We build enduring relationships founded on trust, integrity and reliability."

Clients

What clients say, in their own words.

5.0
20 reviews on Google, all five stars · Read them on Google
“She is very proactive and always remembers to reach out to me when it’s time to renew my car insurance, which makes the whole renewal process so convenient and hassle-free.”
LL
Leong LynnGoogle review, excerpt

“Have been using TH Insurance Brokers ever since I got my car and I am completely satisfied with their service. Every year they send a reminder along with quote comparisons, making it easy for me to decide on the best plan and renew. I highly recommend them for your auto insurance needs.”

SY
S Y ChinGoogle review

“We have been working with Eileen and her team for more than 10 years. Highly reliable, on time and extremely flexible to work with. Thank you so much for supporting us every year for our car insurance”

ML
Melina LeeGoogle review

“Eileen, give a very good service, within 24hrs she help me settle the car insurance Road tax. Hopefully can give me more discount in the future.”

LH
Lim Heng hoGoogle review
Reviews are shown as written by clients on Google, with names as they appear there. Trailing emoji removed. See all 20 on Google
How we work

A broker works for you, not for the insurer.

i.

We listen and understand

Your needs, your lifestyle and your priorities come first, whether the cover is personal or for the business you run.

ii.

We recommend and personalise

Our brokers curate and compare plans across fourteen insurers, and explain the difference in plain terms.

iii.

You are covered with confidence

We handle the paperwork and the renewals, and we stand beside you when you need to make a claim.

Placed with fourteen insurers.

Every quote we send has been compared across our panel. We work for you in the negotiation.

Get in touch

Ready to be properly covered?

Tell us what you need to protect. A broker will come back with options from our panel, usually within a business day.

The office

Address71 Bukit Batok Crescent
#11-07 Prestige Centre
Singapore 658071
HoursMon–Fri 9.30am–6.30pm
Sat by appointment
Sun & PH closed